Outriders: Worldslayer // Key Art & Branding

As art director and designer, I led the Outriders: Worldslayer key art and branding project in collaboration with publisher Square Enix. They came to us with a concept for the key art, and we executed it. I then expanded the vision by developing a comprehensive brand style guide and toolkit. I produced key art, pack art, and branding assets that drove the creative narrative for the expansion campaign, reinvigorating the energy and aesthetic to make the upcoming expansion feel fresh and exciting. Building on the original molten-hued palette of the main game, we flipped the concept on its head, introducing icy tones and contrasting elements that tied closely to the expansion’s main character and themes, creating a visual identity both dynamic and true to the Outriders universe.