League of Legends EU-LCS // Takeovers

As lead designer, I collaborated closely with Riot Games to produce weekly EU-LCS website takeovers promoting key events. Working within seasonal brand guidelines, I crafted dynamic team-vs-team banners designed to build hype around upcoming clashes. Sometimes spotlighting star players to add an extra layer of excitement. These takeovers helped drive engagement and brought the intensity of the competition front and center for fans.