VTM Bloodlines 2 // Branding

For Vampire: The Masquerade – Bloodlines 2, I was brought on to focus solely on branding, developing the visual foundations and textured logo work to help define the game’s identity. Working with Paradox Interactive, the project centred on establishing clear brand guidelines that captured the tone and atmosphere of the Bloodlines universe. While the game’s extended development meant the branding evolved over time, elements of this early work helped set direction during a key phase of production.